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Style Guides

Journal

Practical, considered guides to dressing well — from ways to wear specific pieces to capsules studying colors and materials.

The Shaggy Dog: Shetland Wool's Enduring Sweater

Style Guides · September 24, 2026 · Christopher Gustafsson
The "Shaggy Dog" is a brushed Shetland wool crewneck that takes its name from its soft, fluffy texture. Originating in Shetland's centuries-old knitting tradition, it was perfected by mills like Jamieson's, which has spun, dyed, and knitted the wool itself for five generations. The sweater rose to prominence through 1950s American Ivy League style, worn over oxford shirts and under tweed jackets.
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The Shawl Collar Cardigan: a Timeless Classic in Menswear

Style Guides · September 20, 2026 · Christopher Gustafsson
The shawl collar cardigan is one of menswear's oldest ideas enjoying one of its biggest moments. Named in part after the 7th Earl of Cardigan and finished with a rolled, unnotched collar borrowed from Victorian smoking jackets, this knitwear staple has moved from golf courses and Ivy League campuses into everyday rotation.
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