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Brand Stories

Journal

Inside the houses we love — origin, ethos, craftsmanship and the people behind the labels.

Jamieson's of Shetland: a Living Legacy of Heritage Knitwear

Brand Stories · September 24, 2026 · Christopher Gustafsson
Jamieson's of Shetland is a fifth-generation family knitwear business with roots stretching back to the 1890s on Scotland's remote Shetland Islands. Renowned for pioneering 100% pure Shetland wool yarn and for its authentic all-over Fair Isle patterns, the brand also produces the iconic "shaggy dog" sweater — a brushed, softly textured jumper beloved by Ivy League style since the mid-20th century. From sheep to spinning mill to finished garment, Jamieson's remains one of the few knitwear makers in the world to control every stage of production in-house.
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Montecore: Italian Outerwear Where Engineering Meets Elegance

Brand Stories · September 20, 2026 · Christopher Gustafsson
Founded in 2006 by designer Fabio Peroni, Montecore is an Italian luxury outerwear brand renowned for fusing classic tailoring with technical performance. Using premium materials like high-tech wool, cashmere, silk, and water-repellent fabrics, Montecore creates sophisticated jackets, padded coats, and gilets built for the modern, mobile lifestyle. Discover the brand's heritage, craftsmanship, and standout pieces from its current collection.
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East Harbour Surplus - Military Heritage Meets Italian Tailoring

Brand Stories · September 15, 2026 · Christopher Gustafsson
East Harbour Surplus is an Italian menswear brand founded in Florence in 2008 by Korean designer Han Taemin and Italian production specialist Fabrizio Vanni. It reinterprets 1950s–60s military surplus and workwear silhouettes
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Astorflex - Two Centuries of Italian Shoemaking Heritage

Brand Stories · September 1, 2026 · Christopher Gustafsson
Discover the 200-year history of this Italian family shoemaker, its handcrafted desert boots, sustainable materials, and stitchdown craftsmanship from Castel d'Ario.
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William Lockie: the Enduring Legacy of Scottish Knitwear

Brand Stories · August 28, 2026 · Christopher Gustafsson
Discover William Lockie, Scotland's historic Hawick knitwear brand since 1874 — its heritage, craftsmanship, cashmere and lambswool jumpers, and family legacy.
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Paraboot: a Century of French Shoemaking Heritage

Brand Stories · July 22, 2026 · Christopher Gustafsson
Paraboot is a French shoemaker founded in 1908 in Izeaux, near the Alps, by Rémy Richard. The brand became famous for the Michael, a Tyrolean-style derby launched in 1945.
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