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The Founders

Wilhelm Sturesson & Axel Persson launched back in 2017. The idea with Baltzar is to act as a trading platform and make it easier for stores that want to start selling their clothes in e-commerce.

Our Story

Baltzar is a men's clothing retailer that operates both online and through physical stores such as Engelska Herr and Per Ljung in Malmö, Sweden, and Richard Gelding in London, England. The Baltzar team travels worldwide to find brands that cater to the discerning tastes of their customers. Baltzar places great emphasis on sophisticated menswear and fashionable classics, which are always crafted impeccably with high-quality materials. Whether it's suits, blazers, shoes, shirts, or accessories, Baltzar has a deep-seated passion for men's fashion.

Discover Our Stores


Baltzar offers a carefully curated selection of menswear brands from renowned specialists such as Frank Clegg, Dreaming of Monday, and Hestra to great Italian menswear powerhouses like Canali, De Petrillo, and Tagliatore. Additionally, you can find contemporary workwear from brands like De Bonne Facture, Universal Works, and Tela Genova, and heritage knitwear from William Lockie, Drumohr, and Peregrine. We also value our Swedish heritage and are proud to feature shirts from Stenströms as well as tailoring from Oscar Jacobson. Our very own creation, the Baltzar Sartorial, is also available.



At Baltzar, we strive to make shopping easy for you. We have an exclusive selection of brands and services that cater to your needs. You can either buy online and collect in-store or buy in-store and have your goods delivered to your home. In case you need some inspiration, feel free to check out our Journal or Weekly Look section. We are always happy to help and provide advice and recommendations. If you have any questions regarding sizing, you can reach out to us via email or our social media channels. Welcome to the world of Baltzar, where you can shop both online and in our physical stores.


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