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Filippo De Laurentiis: Italian Knitwear Built on a Family Loom

Brand Stories · October 29, 2026 · Christopher Gustafsson

Filippo Ferrante De Laurentiis. COURTESY PRESS OFFICE / Vanity Fair Italy
Filippo Ferrante De Laurentiis. COURTESY PRESS OFFICE / Vanity Fair Italy

History & Heritage

The story begins before the label existed. The Ferrante family has worked in Italian wool and knitwear since the 1970s, in the Abruzzo region on Italy’s Adriatic side. Founder Filippo Ferrante De Laurentiis grew up in the family’s wool factory, studied management engineering, and returned to the business after graduating. Filippo had always dreamed of starting his own label, and after years of planning, he launched the Filippo De Laurentiis label in the early 2010s, combining his family’s decades of know-how with his own vision.

Early on, the brand made its name in men’s knitwear. At New York’s MRket in 2018, it presented itself as a brand with forty years of family history behind it. Summer visitors to Tuscany could also find it by the sea, since a seasonal shop opened in Forte dei Marmi, a resort town popular with wealthy vacationers. A knitwear label from a wool family, sold to people on holiday, set the tone for what followed: refined, relaxed and unfussy.

Fabio Peroni, founder of Montecore

Production, Craftsmanship & Innovation

Filippo De Laurentiis is truly a knitwear label at heart, fully leveraging the family’s knitting heritage and craftsmanship history. The brand’s knitting technique focuses on creating solid, slightly firmer knitwear to achieve better structure — the kind of detail that keeps a garment holding its shape rather than sagging after a season.

This attention to detail continues into the finishing, with detailing, fully-fashioned construction, and knit structures engineered for drape and durability. Fully-fashioned knitting shapes panels on the machine instead of cutting them from yardage, so there is less waste and cleaner seams. It is a quiet marker of quality that most customers feel before they can name it.

The yarn matters as much as the machinery. The brand’s own profile calls the collection “total yarn” production, with cashmere, alpaca, yak, merino, Giza cotton, linen and silk as the stars. That breadth lets the designers pick the right fibre for the job. Yak and alpaca add warmth and texture. Silk adds a soft sheen, and linen gives a dry, breathable hand. Everything is made in Italy.

Innovation has its own space within the company. Alongside the main line, the brand runs a separate collection of experimental knitwear, which lets the designers test unusual textures and blends without disturbing the core offer.

Filippo De Laurentiis

Filippo De Laurentiis is an Italian luxury knitwear brand celebrated for its impeccable craftsmanship, modern elegance, and premium materials. Designed and made in Italy, the brand blends traditional techniques with contemporary aesthetics, using the finest cashmere, merino wool, and cotton to create refined, comfortable knitwear.

Browse the collection

The Collection: Staples & Seasonal Highlights

At its heart, the brand makes sweaters. Sleek crew necks and V-necks form the backbone of the range, cut to layer easily under a jacket, over a shirt, or on their own with denim. They come in extrafine merino, cashmere, silk blends, and rarer fibers such as yak and alpaca.

The collection has long since moved beyond wool. What began as men’s knitwear now includes a wide range of cotton pieces. The polo shirt is the clearest example, available in crepe cotton in the classic three-button and skipper silhouettes. Cotton knits also come in Supima, which has a touch more luster than ordinary cotton, and piqué, which gives a classic textured finish. Cashmere and merino remain the year-round foundation for cooler days.

The seasonal rhythm follows the fibers. Lighter cotton, linen, and silk dominate the warm months, suiting a label with a beach-resort summer shop, while merino and cashmere carry autumn and winter. The brand also pays attention to texture and blend, with continuous research into refined fabrics driving its contemporary look. The pieces are designed to be worn year-round, from office layers to off-duty staples.

Frequently Asked Questions

Who founded Filippo De Laurentiis?
The Ferrante family, with Filippo Ferrante as the face of the brand and its next CEO. The family has worked in knitwear since the 1970s.

Where is it made?
In Italy. The company is based in Pescara, in the Abruzzo region.

When was it founded?
In 2011, but its first public collection was presented in 2013.

What does it sell?
Mainly knitwear in merino, cashmere, silk, cotton and linen, plus polos and other cotton pieces. A women’s range is in development.

Is it a luxury brand?
It is best described as premium rather than ultra-luxury: high-quality Italian knitwear at a more approachable level than the big heritage houses.

Tags:Filippo De Laurentiis, Italy, Knitwear

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