Mcr
MCR, Manifattura Camicerie Riunite, is a niche Italian shirtmaker rooted in tradition, craftsmanship, and a deeply local identity. Established in 1973 in the Montello hills of Treviso, the brand has built its reputation on producing artisanal shirts that reflect decades of accumulated expertise and a strong connection to Italian manufacturing culture.
At the heart of MCR is a philosophy that prioritises craft over fashion. The brand describes itself not as a design house, but as a collective of artisans—individuals who shape garments through skilled manual processes rather than industrial mass production. Each shirt is cut and sewn in-house, often in small quantities, emphasising individuality, tactile quality, and long-lasting construction.
