Florence, unlike fashion capitals like Paris or New York, exudes a softer, almost mystical charm—reflected in its art and style. Max Rohr embodies this spirit. As a painter and street stylist, his innovative knitwear pushes boundaries, shaping men's fashion with an authentic, street-level presence. His vision comes to life through master knitters at Maglificio G.R.P., a Tuscan knitwear factory founded in 1973. Rooted in tradition yet embracing modern classics, G.R.P. crafts each piece in Carmignano, on the historic Medici hills, where skilled artisans weave passion and heritage into every stitch.