Style Guides

Tweed began as the rugged cloth of Scottish crofters, became the uniform of Victorian Highland estates, and is now a menswear favorite. Discover how it’s made, what sets Harris Tweed and its Orb mark apart, and why this centuries-old fabric is back in fashion.

Once nicknamed “poor man’s velvet,” cotton corduroy has traveled from the mills of Manchester to the racks of today’s best menswear labels. Discover how this ridged fabric is made, how it moved from workwear to campus classic, and why it’s enjoying a quiet comeback.

The "Shaggy Dog" is a brushed Shetland wool crewneck that takes its name from its soft, fluffy texture. Originating in Shetland's centuries-old knitting tradition, it was perfected by mills like Jamieson's, which has spun, dyed, and knitted the wool itself for five generations. The sweater rose to prominence through 1950s American Ivy League style, worn over oxford shirts and under tweed jackets.

The shawl collar cardigan is one of menswear's oldest ideas enjoying one of its biggest moments. Named in part after the 7th Earl of Cardigan and finished with a rolled, unnotched collar borrowed from Victorian smoking jackets, this knitwear staple has moved from golf courses and Ivy League campuses into everyday rotation.