Postcard from Copenhagen - An Autumn Lookbook

Embrace autumn fashion with a sense of “hygge,” as this season's autumn lookbook draws inspiration from the charming and relaxed atmosphere of Copenhagen.

As a natural meeting point between Scandinavian and European lifestyles, Copenhagen is a city of rich character. The city's vibrant urban life coexists in harmony with the peaceful and scenic landscape. Despite the city’s modern and urban atmosphere, traces of its former fishing village roots remain visible.

The concept of hygge is deeply ingrained in the Danish spirit. It can be described as the feeling of a cozy and warm atmosphere where one takes the time to enjoy the good things in life with loved ones. This sense of contentment and togetherness is one of the many reasons we ventured to Denmark’s capital to create this autumn lookbook.

Surrounded by natural beauty, we’ve incorporated traditional materials into knitwear, blazers and comfortable trousers. At the same time, Copenhagen exemplifies the balance between tradition and innovation, a theme we want to embrace. With this in mind, we’ve combined our looks with technical outerwear that withstands the elements alongeside with the finest natural fabrics and traditional craftsmanship.

Creative Director: Christopher Gustafsson 

Photographer: Pontus Jonsén 

Styling & Makeup: Max Söderberg