Per Ljung
In 2009 Per Ljung, a long-established buyer and product developer in the fashion industry decided to use his knowledge and experience by setting up shop. Focusing on menswear brands with a smart and relaxed elegance proclaiming craftsmanship and design. Quickly the small space in the countryside, where he first opened became an impeding factor and the store moved to the heart of Malmö. The expansion also meant more people were needed and in 2018 Frederik Krantz joined the business. Recognized as one of the fashion destinations in the south of Sweden to find sought-after brands in knitwear, shirts, trousers, footwear and outerwear, the business continues to grow and today it is found on the popular shopping street, Baltzargatan 41.
The Essence
The brand mix is one of the key ingredients that make up the essence of Per Ljung. Each brand is carefully selected after hefty research and later inspected by Per’s keen eyes and sensitive touch. The buying process allows the store to curate a mix of handmade shirts from the heart of Naples, high-end knitwear from Drumohr and Zanone. Smart and elegant trousers from Incotex. Traditional comfortable footwear from Astorflex. Refined and classic outerwear from Aspesi and Ten C. Popular designer Massimo Alba and niche denim brand Resolute from Japan are all examples of brands that have made the cut in Per’s wardrobe. Brands that make products that have got an edge on their competitor through good design, high quality and ever so often a long history of production.
Re-Use
In an era where sustainability is more crucial than ever, reused jeans have emerged as a stylish and eco-friendly alternative to fast fashion. By giving old denim a second life, whether through thrifting, upcycling, or creative repair, we reduce waste and celebrate the unique character that comes with a well-worn pair of jeans. Bring your pre-loved denim from Resolute jeans, and we give you 20% off on a new pair of indigo-blue Resolute jeans. This offer is available exclusively in-store.
Contact
- Email: per@perljung.se
- Address: Baltzargatan 41, 211 36, Malmö
- Phone: +46 040 30 50 00
Opening Hours
- Mon-Fri: 11:00-18:00
- Sat: 11:00-15:00
- Sun: CLOSED
