History & Heritage
The story begins before the label existed. The Ferrante family has worked in Italian wool and knitwear since the 1970s, in the Abruzzo region on Italy’s Adriatic side. Founder Filippo Ferrante De Laurentiis grew up in the family’s wool factory, studied management engineering, and returned to the business after graduating. Filippo had always dreamed of starting his own label, and after years of planning, he launched the Filippo De Laurentiis label in the early 2010s, combining his family’s decades of know-how with his own vision.
Early on, the brand made its name in men’s knitwear. At New York’s MRket in 2018, it presented itself as a brand with forty years of family history behind it. Summer visitors to Tuscany could also find it by the sea, since a seasonal shop opened in Forte dei Marmi, a resort town popular with wealthy vacationers. A knitwear label from a wool family, sold to people on holiday, set the tone for what followed: refined, relaxed and unfussy.



















