Heritage: A Small Shop in an Old Capital
On November 7, 1993, a small shirt shop opened on the second floor of a convenience store in Kamakura, the seaside town that once served as Japan's political capital. Yoshio Sadasue oversaw the making of the shirts. His wife, Tamiko, welcomed customers at the door. Kamakura was her hometown, and the brand took its name from her affection for it. Three decades later, the company is still a family business, now led by CEO Nanako Sadasue, who also grew up in Kamakura.
The shop's style came from Yoshio's earlier career. In the 1960s and 70s he worked at VAN Jacket, the legendary label that taught postwar Japan to dress like American college students, and he learned the Ivy League look from the people who introduced it to the country. When VAN collapsed, he carried that knowledge elsewhere, but the dream of a shirt brand of his own never left. His conviction was simple: the authentic button-down of America's golden age was disappearing from America itself, and a Japanese maker with the patience to do it properly could bring it back.
Starting a business in early-1990s Japan was a gamble, and the Sadasues played it slowly. They opened one store, then another, building a loyal following among office workers who wanted a good shirt at an honest price. The company grew by repeating one promise: make shirts well, make them in Japan, and don't overcharge for them. That patience paid off abroad too. In 2012 the brand opened on Madison Avenue in New York, the heartland of the style it had devoted itself to, and later added a second New York shop and a store in Shanghai. A brand rooted in Kamakura had become a global one without leaving home.



















