Luciano Barbera

Tradition of Artisanry

Luciano Barbera is a luxury casual- and sportswear brand with headquarters in the Italian village of Biella. The brand has got a particular fondness combining the classic British elegance with Italian finesse and extravagance. A luxurious brand focusing on quality yarns and materials, crafted into the best of products through carefully selected processes. The brand is quite concentrated around its founder Luciano Barrera who has over the years released many legendary quotes of how to wear clothes and how to approach style. All of which captures the essence of the brand.

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How to wear Luciano Barbera

“Dress up your sportswear and dress down your formal wear”

“To be noticed without striving to be noticed, that is elegance”

It is not enough to have beautiful clothes, the important thing si what you do with them”

– Luciano Barbera  (1938 – )

Sprung from a famous village in north district of Piemont, Carlo Barrera (1911 – 2013) first set of in  1949 like many others has done in the past from the Village of Bella – spinning yarns and weaving wool fabrics. The Barbera name soon became synonymous with great quality and distinguished patterns. The weight was often slightly heavier then many of his surrounding competitors, due to the affection for British rigorousness and Savile Row tailoring which became evident early through both composition and pattern. His fabrics were more expensive then the local competitors and there was never any doubt in why. His son Luciano Barbera then started producing garments in 1971 and had tremendous success on many foreign markets over the next few decades. Using the local expertise of fabric, material and production and combining it with his new found love for British elegance and classic menswear scene on Savile Row. In the new Millennium Kiton bought the Carlo Barbera name attached to the Mill and Luciano Barbera maintained only to focus on the design of beautiful garments.