The brand of happiness
With its colourful and fun ties, accessories and swim trunks, Fumagalli was a pioneer in doing collaborations with artists and early with patent print techniques. This combination gained exposure in fashion magazines, as well as on the red carpet when worn by prominent celebrities. The colourful flower that has become synonymous with the brand reminds us of a cheerful heritage, characterised by the spirit of opportunism, jauntiness and vivid colours. Baltzar still considers this as important today, as it was when the brand came out and gained recognition during the 1906 world exhibition.