The Roman tailoring house is the definitive brand within the world of luxury. A menswear fashion pioneer paving the way for the first men’s runway show, first men’s ready-to-wear couture and the first trunk show. Brioni is the epithet of unparalleled quality of both product and service and thus achieving the highest level of sartorial excellence, casual and formal.
At Baltzar you can find the full collection in our London location Richard Gelding and soon online.
Brioni, the innovative brand
The Roman tailoring house was founded in 1945 and has since then worked its way to become the benchmark for luxury power suits. Through catwalk shows in 1952 at Pitti, Brioni was giving flare to the then rather dull menswear industry and by introducing prêt couture they established themselves as a luxury brand. Finally, by introducing trunk shows, they have made bespoke tailoring available for an international audience. From Hollywood to the Stock Exchange and the UN, Brioni has risen to become the dominant power symbol among affluent people across the globe, with a clientele reaching from James Bond to state leaders and business magnates.